CU researcher teams with Google to study AI-fueled “generative ghosts”

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About a year ago, a coyote snuck into a chicken coop at Meredith Morris’ Seattle home and treated itself to a feathery dinner. Unsure how to break news of the fowl fatality to her children, Morris turned to artificial intelligence to find the right words.

Morris, the director and principal scientist for human-AI interaction research at Google, took some creative liberties in prompting a generative AI program to eulogize her chicken. She wound up with the script to a play memorializing Amelia Eggheart — and an itch to further explore how AI could be used to commemorate the dead.

“What she sent me was hysterical,” said Jed Brubaker, a University of Colorado Boulder professor and co-researcher with Morris. “It was a stage play with lighting directions that opened with, ‘We gather today to honor the memory of Amelia Eggheart.’ That was how we started talking about what was going on in this space.”

“Generative ghosts” — AI chatbots based on the data of the dead — are a focal point of Brubaker and Morris’s research. They just received $75,000 in funding from Google to study how best to use AI to keep our dearly departed loved ones alive in the digital sphere.

“We anticipate that within our lifetimes it may become common practice for people to create a custom AI agent to interact with loved ones and/or the broader world after death,” Morris and Brubaker wrote in their latest paper, “Generative Ghosts: Anticipating Benefits and Risks of AI Afterlives.”

Brubaker has studied the intersections of death and technology for the past 15 years. After his grandfather died, he wondered whether, instead of scrolling through his Facebook memorial page, what it would look like if he could sit down and have his grandpa tell him through virtual reality about the stories flooding the social media platform.

With the genesis of generative artificial intelligence, which can create stories based on prompts and data, Brubaker knew it was only a matter of time before people start uploading information — emails, data held in cloud storage, digitized journal entries, text messages, social media posts — of their late family and friends in order to create chatbots that not only know personal information about the deceased, but can mimic their speech.

If that all feels a bit dystopian, Brubaker said it’s an inevitable outcome of our technological prowess and that research can help guide how to most ethically and practically proceed into this macabre multimedia realm.

“There will be data sets and people will use AI to understand those data sets, and unless someone is really insistent that all their data be deleted, a lot of whether we end up in a ‘Black Mirror’ scenario or not has less to do with data and more to do with how it is being used and how are we representing it to people,” Brubaker said, referencing the dark British TV series that often spotlights technology gone rogue.

But programs using AI to let people talk to digitized versions of the dead already exist:

  • Seance AI boasts “our revolutionary AI technology recreates the essence of individuals who’ve left our world, giving you the opportunity to have heartfelt conversations with them through a user-friendly chat interface”
  • With Replika, you can create your own AI companion “who is eager to learn and would love to see the world through your eyes”
  • In re;memory, “you can find solace in expressing your love and forgiveness, creating a bridge to the cherished moments you hold dear”
  • And then there’s the Dadbot of several years ago in which a son documented his experience giving his dying father artificial immortality 

As AI and its capabilities become increasingly mainstream, Brubaker and his fellow researchers are studying the most suitable user experience for communicating with an artificial representation of a deceased person.

For example, if Brubaker were to upload his grandfather’s data and ask the chatbot what his grandpa’s favorite color was, should the bot respond with “His favorite color was green” or “My favorite color is green”?

“Does the ghost represent the person or reincarnate the person?” Brubaker said.

They’re not yet sure.

As part of their research, Brubaker and his team work with the general public but also people who have lost loved ones, death doulas and those in palliative care.

Ashley Harvey, a former grief counselor and current Colorado State University professor who teaches a course called “Death, Dying and Grief,” said she can see potential upsides and downsides for the ghostly chatbots.

Everyone grieves differently, she said.

Within the past few decades, Harvey said American culture has shifted toward having a continuing bond with dead loved ones rather than an insistence on moving on quickly. Harvey could see a generative ghost becoming an avenue to keep that bond alive.

“Then, at the same time, there are some tasks that grievers have to accomplish, and that’s accepting the reality of the loss, experiencing the pain of the loss,” Harvey said. “If a generative ghost disrupts that process — if we aren’t really accepting that our loved one has died and not really experiencing the pain or adjusting to the world without them, then we might worry a little bit.”

Harvey proposed the idea of a ghostly chatbot to her undergraduate students. While she presented it positively as an interesting development in their field, she said her students reacted negatively.

“They kept using the word ‘humanity,’ ” Harvey said. “There’s not the humanity or soul or spirit in the bot, and they thought it could be confusing or interfere with grief.”

Brubaker acknowledges there could be misuses or inappropriate features that might escalate grief. Push notifications from the great beyond, for example, seem intrusive.

“When people are bereft, there is a really important principle in grief literacy that people get to be in control of when and how they’re engaging in painful memories,” Brubaker said. “It’s nice to have a scrapbook of old memories, but you get to go to the bookshelf and pull it down when you want to.”


Examining the continually evolving landscape of artificial intelligence (AI), a researcher from the University of Colorado Boulder is teaming up with Google to delve into an intriguing phenomenon known as “generative ghosts.” These are essentially algorithms that create new arts or text pieces derived from trained datasets, effectively making new pieces out of thin air.

The term “generative ghosts” has its roots in “generative art,” a term that refers to any artwork that includes a self-operating or autonomous system in its creation. In this context, the “ghosts” are the fragments of knowledge that AI algorithms leave behind after they’ve mimicked and learned from a database of text or images.

Dr. Aaron Clauset, a Computer Science professor at the University of Colorado Boulder, is leading the charge, seeking to understand how AI models create these ghosts, and to what extent they can be understood, directed, and even manipulated. His decision to collaborate with Google ties in with the remarkable strides that the tech giant has made in integrating AI and machine learning into its services.

“Understanding the underlying mathematics of these generative ghosts will help us understand more about the nature of creativity and the potentials and limits of AI,” explains Dr. Clauset. “The goal is to decrypt the mechanics of how machines can create new content, whether textual or visual, and to what extent we can predict and control these outcomes.”

While generative ghosts sound fascinating, they also present significant challenges. AI can interpret and generate content based on the data it has been fed, but it lacks the understanding of context and human experience. The “ghosts” can generate unique content, but sometimes this uniqueness might lead to outputs that are nonsensical or unintentionally offensive.

These challenges exemplify why this study is crucial: through a better understanding of generative ghosts, we can refine and improve AI technology, making it safer, more reliable, and more valuable in the wide range of industries it serves.

Google has demonstrated a vested interest in this field, with its open AI initiative funnelling extensive resources into understanding and enhancing generative AI. Google’s collaboration with the University of Colorado Boulder is a natural outgrowth of this exploration.

The partnership will benefit both parties. Google will gain valuable insights to improve its AI technology, while Dr. Clauset and his team have access to Google’s vast datasets and state-of-the-art tools. The outcomes of this research project could have far-reaching implications for AI technology, highlighting the potential of AI in influencing, creating, and even redefining the realms of creative arts, literature, and beyond.

It’s worth noting that the promise of AI-generated content creation extends far beyond the arts. The broader implications could revolutionize industries from advertising and graphic design to content creation and beyond.

In conclusion, this intriguing exploration of generative ghosts is more than academic curiosity. It’s about understanding how AI can learn, adapt, create, and even ‘think’ in its unique way. As AI continues to evolve, this stimulating challenge posed by generative ghosts presents an exciting frontier in our understanding and application of artificial intelligence.


Write a science fiction story about humans discovering a second Earth.,
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CU researcher teams with Google to study AI-fueled “generative ghosts”

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